The Rural Candidate Workbook: A Workbook for Democrats Running for Office (print)

Description

A Workbook for Democrats Running for Office

By Dr. Nicole Loew PhD, RN

Are you considering running for office but not sure where to start?

The Rural Candidate Workbook 101 is a practical campaign workbook designed to help Democrats run for office with clarity, confidence, and structure. Created specifically for the realities of running in rural communities, this workbook provides the tools, scripts, and guidance candidates need to build and execute an effective campaign.

While grounded in rural campaign experience, this workbook is valuable for anyone running for local or state office, including school board, city council, county office, or state legislature.

Written by Dr. Nicole Loew, PhD, RN—a nurse, researcher, strategist, and former rural state senate candidate—this workbook combines lived experience with doctoral-level research and evidence-based communication strategies.

What You’ll Learn: Everything You Need to Run for Office

This workbook provides step-by-step guidance, worksheets, and real-world examples to help you:

• Clarify your message, values, and reasons for running
• Build your campaign strategy, timeline, and team
• Develop your stump speech, talking points, and values-based messaging
• Learn how to run for office while balancing work, family, and young children
• Scripts and examples for fundraising calls, door knocking, literature, and postcard writing
• Navigate fundraising, voter outreach, and public engagement with confidence
• Understand the full arc of a campaign—from mindset and preparation to boots-on-the-ground voter outreach
• Stay organized, focused, and effective throughout your campaign

Rural-Focused Campaign Guidance You Won’t Find Anywhere Else

This workbook directly addresses the unique realities and opportunities of running for office in rural communities, including:

• The reality of being a Democrat in a rural community—and how to navigate it with confidence
• How to understand values across the political spectrum and build trust 
• The nuances of rural social networks and how to ethically and effectively leverage them
• Common myths and truths about rural people
• Rural-specific campaign strategies grounded in relationships, trust, and credibility
• Practical voter outreach strategies where traditional campaign models often fall short

Most candidates piece together information from multiple trainings, courses, and advisors. This workbook brings together the essential tools, strategies, scripts, and insights into one practical, accessible resource.

This is the workbook I wish I had when I ran for office.

Product Details

• 160-page printed workbook
• Spiral-bound for practical, everyday use
• Includes worksheets, scripts, checklists, and campaign planning tools
• Designed for writing, planning, and reference
• Printed and shipped directly to you

All books are printed and shipped on demand. Please allow approximately 2 weeks for printing and delivery.

Your Purchase Supports Rural Leadership

Every purchase fuels change. $5 from each workbook supports grassroots political organizing and outreach that strengthens rural leadership and civic participation.

Donations are not directed to specific candidates.

Purchase Terms

All sales are final. By purchasing, you acknowledge and agree to these terms.